I believe excelling in your career is as much about whether you enjoy your work as it is about experience, talent and having a diverse skill set.

There is an overabundance of misinformation today in the global info-sphere, which means accuracy and context aren’t staples anymore. They are luxuries, and strategic communicators should be at the forefront of rejecting the notion that it’s suitable for facts and context to be luxuries.  

These are challenging times, especially for those who work in strategic communications or public relations (PR), but also for the broader world and the leveraging of information.

Infrastructure is currently the priority on the national policy agenda, and an initiative we are working on helped make that happen …

The world lost a great statesman on Saturday. But the death of centenarian and Republican George Shultz also evokes much more …

Information about the coronavirus pandemic has mostly been built around straight messaging: wash your hands, stay home, save lives …

Entrepreneur Richard Branson once said, “Your brand name is only as good as your reputation.” In the case of Tobin Communications, our brand is built on the results we have delivered for clients since 1996.

If you’re like me, you’ve probably grown tired of much of the content you see on social media …

A client I work with on transportation funding and policy issues recently was on The Howard Stern Show …

Unless you’re visiting an ashram, you probably know that the Caps won the Stanley Cup last week after Vegas sports theater was met by a blitzkrieg of fans watching the win on big-screens in D.C. streets.

During a recent car trip around town, I was channel surfing and happened to hear Frank Sinatra’s classic “My Way.” For most people, hearing the song conjures up feelings of nostalgia. For some reason, it reminded me of the hundreds of spokespeople I’ve worked with over the past 20-plus years.

The popular narrative that older technologies are destined to die is being turned on its head in the case of at least one type of media – radio …

Let’s me say it clearly. I believe in the power of social media because I’ve seen how it can propel our clients’ campaigns …

The United Airlines incident isn’t a death knell for the company, but it surely is a case study about the importance of public relations (PR) and how poorly vetted policies and practices can descend into chaos.

Twenty years ago, I started Tobin Communications with several key goals in mind: to promote public relations (PR) …

A lot of public relations professionals and communicators discuss how social media opened up a new information frontier …

Several weeks ago, we watched the news media gush over Hillary Clinton conducting telephone interviews with TV networks …

Years back, I had the pleasure of working with the late Michael Deaver during a Radio Media Tour (RMT). The campaign was for Deaver’s book, “A Different Drummer: My Thirty Years with Ronald Reagan.”

Chris Krese, a PR executive with the National Association of Chain Drug Stores, has a simple message for those who say that because of social media, outreach to the news media is no longer necessary for brands and organizations: “I think it’s a real mistake to go straight to social through an unfiltered mechanism because…

Producing compelling content for social media campaigns isn’t just an option, it’s a requirement. In a recent discussion with Chris Krese of the National Association of Chain Drug Stores, Krese explains why Radio Media Tour interviews are a critical part of the content puzzle.

As the owner of a firm that produces written content, audio & video podcasts and Radio Media Tours (RMTs), I believe many PR professionals are always …

Welcome to Tobin Communications, Inc.’s new “PR Podcast” series. Through these audio interviews, we’re asking experts to provide compelling viewpoints …

Joan Rivers’ face may have defied gravity, but, sadly, her body did not defy mortality. In what still seems like a shocking turn of events …

Being a PR professional informs my perspective on a lot of issues, but living with my wife near a tributary in the Chesapeake Bay system …

Listen to our interview with Brian Turmail, a spokesperson for the Associated General Contractors …

When I was a child and our family lived in Bangkok during one of my father’s early State Department assignments …

The influence of radio is immense because it is a personal, widely available and primarily free medium …

Many of you may not know that I started my career in politics. My first gigs included organizing student events …

Fifteen years ago, Maury Tobin took the skills he learned while working on political campaigns and in broadcast media relations and started a Radio Media Tour (RMT) company …

In the world of Atkins-crazed consumers, think of Maury Tobin’s approach toward radio news and public relations this way: Tobin has taken the carbs out of the PR meal and left the meat …

Through its Radio Media Tour services, the work Tobin Communications, Inc. does is part of the foundation of some of the most diverse, interesting and effective public relations …

For our new 5-minute podcast, we interviewed an important gatekeeper and news decision-maker in the radio business …